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Bev and Guy from Apromo Trading head office were hosted by Dobla on a tour of the Dobla Asia facilities in Vietnam. This busy business trip in November 2017 was a great opportunity to meet many of the people involved in the production of chocolate decorations.
The trip included factory visits, product demonstrations, strategic planning, product knowledge, quality assurance and marketing sessions.
They were joined by Eric Kakebeen, President Dobla Asia, and Bruno Hirsch, Sales Director Asia/Pacific,...
Louise, the head pastry chef at the Langham in Melbourne has created a chocolate snowman for the restaurant lobby, using 65kg of Belcolate couverture chocolate.
The plaque reads:
Designed in chocolate by our Langham pastry chefs.
Wishing you a merry Christmas from all of us at the Langham.
Rima from Tartlet Bakery dropped off some samples for us!
Tartlet Bakery is a customer of ours purchasing bakery ingredients. Rima thought to bring us a dozen tarts which she had prepared using some of our products. It is nice to see the end use of the ingredients we sell. With inspiration Rima transforms our products into beautiful and tempting creations.
It was very nice to eat them too, thank you Rima. They were delicious!
Leading up to Christmas each year we run a pop up shop at our head office in Rhodes, Sydney.
This is a chance for you to visit our head office and pick up European chocolates and biscuits at wholesale prices.
Our shop will be open from Monday 11th of December until Friday 22nd of December on weekdays from 9am to 6pm.
We are at 8 Leeds Street Rhodes.
The shop is cash only as no EFTPOS...
We are trading all normal trading days but closed for all public holidays.
We will close early on each Friday before the 2 long weekends.
Thank you for your business throughout the year.
We wish all our customers a happy and safe Christmas and New Year season.
Several of us from Apromo Trading attended the launch of the Gault&Millau Australia 2018 Restaurant Guide. This was a fun evening held at The Cannery Rosebery on Monday 13th November 2017.
The Gault&Millau yellow guide is an annual reference of the Australian fine dining scene, benchmarking restaurants based upon anonymous dining by qualified reviewers.
Apromo Trading 2017 Pastry Chef of the Year Award
Congratulations to Pierrick Boyer, of Le Petit Gâteau Melbourne, upon winning the Apromo...
Apromo Trading received a nice certificate of appreciation following another regular donation of food from our Melbourne warehouse to Food Bank. On a consistent basis we donate product that is coming up to its best before date. We are happy to help the worthy cause.
Food Bank is a not for profit organisation which distributes food for people who have trouble purchasing enough to eat. Food Bank website
Pastry chef Karim Bourgi taught a masterclass for the Australian Patisserie Academy at the Ryde Campus of TAFE NSW in Sydney. From Wednesday 4th to Saturday 7th October 2017 he taught the production of 20 pastry creations to the 12 students attending his masterclass. Being held at Ryde, it was very close to Apromo Trading’s head office. Apromo Trading was happy to supply Dobla decorations for use in the classes. We are proud...
Thank you to all our customers and suppliers who supported us exhibiting at this year’s Fine Food Fair. We enjoyed another successful fair with many new contacts interested in our products and demonstrations. Many of our existing customers appreciated the opportunity to learn more about our wide range of products and to enrich their knowledge of the key products for their businesses.
Fine Food Australia is a trade only event which ran from Monday 11th September...
Apromo Trading attended and supported the opening of the Puratos factory in Melbourne on Wednesday 26th of July 2017. The factory was opened with presentations by Puratos local and overseas management. Speeches included the Mayor of Mornington Peninsula Shire. This was followed by a symbolic ribbon cutting and a tour of the facility, which was enjoyed by Guy, Thierry and Nick.
The market day was held in the afternoon which included displays of applications of many...
As a valued client of ours, we would like to invite you to visit us at Fine Food Australia 2017. You’ll be able to talk to us one-on-one, ask questions about our products and services, and discuss the needs of your business.
There will be:
Tasting opportunities of selections from our product range.
Demonstrations by our chefs of the correct usage of various products in the preparation of desserts.
Confectionery and gourmet foods.
Pastries and desserts.
Chocolate in its many...
This Melbourne trade event was held at River’s Edge on Monday 3rd July 2017, run by Gault&Millau Australia. Apromo Trading is proud to exhibit at Mise en Place and to support the event by presenting one of the masterclasses for the professional development of attendees. The event was attended by hundreds of industry professionals and featured dozens of exhibitors.
Masterclass: Chocolate in Patisserie
Pastry chef Filip Tibos presented Chocolate in Patisserie a masterclass demonstrating some of his...
At the Gault & Millau 2017 launch in November 2016, Katey Shaw was announced as the winner of the Gault & Millau 2017 American Express 2016 Potentialist of the Year Award. This award came with a prize of an expenses paid culinary tour of Europe. Apromo Trading was pleased to recommend Katey to Puratos so she could experience training in Belgium.
We are now able to share some pictures of plated creations from Katey’s training...
We have published our Christmas 2017 Catalogue.
In our Christmas seasonal offering we introduce many new products and brands. If you are a retailer of gourmet foods or confectionery you should look through our offering for products to tempt your customers. We solicit Christmas orders by 21st June 2017 so we can ensure supply. This advanced ordering allows for manufacturing and freight time constraints. We appreciate how important Christmas trading is for our customers and...
Filip Tibos from Apromo Trading ran a successful Patisfrance macaron masterclass with Ross and his team at Chokolait on 6th June.
Chokolait has steadily evolved and grown to become one of Melbourne’s most highly acclaimed Chocolate Salons. Find them on Level 3, Emporium 287 Lonsdale Street Melbourne. View the creations of their Pastry Chefs and Chocolatiers at www.chokolait.com.au
The macarons are destined for the very popular Asian Inspired Matcha afternoon tea served by Chokolait. Ross...
Another happy customer of Apromo Trading receives technical support from Filip Tibos!
Filip ran a masterclass at BonBons Bakery production centre on 25th May 2017. He took along select products from the Patisfrance glaze range and Dobla’s range of chocolate decorations. With these he demonstrated different glaze applications and potential Dobla decoration options. Attending were key personnel including their pastry chef, purchasing manager, head of cake production, manager and vice manager.
Filip also led...
Australia’s Biggest Morning Tea is an annual fundraising effort where participants host a morning tea party to raise donations for Cancer Council. Cancer Council is a charity supporting people affected by cancer, and also supports advocacy, prevention programs and research. This is a popular fundraising activity in Australian workplaces. Apromo Trading is happy to support this worthy cause, and have fun doing so.
On Tuesday 30th May we hosted our biggest morning tea in...
Mise en Place is a one day trade event orgainised by Gault & Millau in venues in Sydney, Melbourne, Brisbane and Perth. The event is attended by hundreds of industry professionals and features dozens of exhibitors.
The Sydney event was held at Doltone House Hyde Park on 1st May 2017 with much networking and technical conversations outside the award presentations and masterclasses.
Apromo Trading is proud to exhibit at Mise en Place and to support the...
At Apromo Trading we are happy to provide technical support to our customers. In late March 2017, Filip Tibos, our Victorian Foodservice and Ingredients Manager, assisted our valued customer The Grain Emporium in passing on the latest skills and techniques to their staff. Filip demonstrated how to use PatisFrance Miroir Glazes to finish off some of their new pastries.
Product details of the PatisFrance Miroir Glazes are available on our website: PatisFrance Miroir Glazes
Our very own Filip Tibos has been sharing his knowledge and passion for chocolate by running Chocolate Masterclasses around the greater Melbourne area. Apromo Trading is proud to support continuing education, be it targeted to chefs from aspiring students to senior professionals, or our customers who appreciate us providing staff training, or to end users who want to deepen their appreciation of the quality products we supply.
Chisholm Dandenong TAFE
On February 9th 2017 Filip...
In the lead up to the 2017 Sydney Royal Easter Show, Nicholson Fine Foods has won Champion Dairy Dessert, Mousse, and Custard with its Classic Belgian Chocolate Mousse, which is made with Belcolade courverture chocolate sourced through Apromo Trading.
Nicholson Fine Foods is proud to receive this most coveted accolade for its Classic Belgian Chocolate Mousse. The Belgian Chocolate Mousse is available fresh locally in the Northern Rivers of NSW and uses local dairy products,...
You are invited to the Apromo Trading Easter Shop.
Source European chocolates at wholesale prices!
Our Easter Shop is how we clear stock for the season, so availability of specific products is unpredictable, as once stock lines are sold out, they are gone. However, we will have alternate treasures to tempt you.
Open weekdays 9am to 6pm from Wednesday 5th April to Thursday 13th April.
The Easter shop is at our head office at:
8 Leeds Street
Australian Certified Organic has certified Apromo Trading as licensed to supply bulk organic couverture chocolate.
We supply manufacturers with Belcolade organic range of chocolate in 15kg bags of buttons. This certification can reassure our customers seeking to meet the demand for organic products.
View the certificate
View the Belcolade organic range…
Happy Easter to all!
We offer a large range of Easter themed decorations and confectionery.
We supply fancy Easter eggs, figurines and other confectionery.
We supply decorations and packaging to support your Easter themed creations and events.
View our Easter catalogues here
Note that we have closing dates for orders so we can ensure sufficient stock to supply.
Contact your reps or our office to talk through your requirements.
Maximise the impact of St Valentine’s Day for your business.
Talk to us about which products are suitable for St Valentine’s Day, specific to food service or to retail. We have chocolate decorations, praline assortments, packaging and catering items well suited for romantic themed events and gifts.
Order now to ensure your stock arrives in plenty of time for your customers. Talk to your rep or contact us directly.
We have prepared 2 flyers full of product...
We’re off to Europe for the trade fairs: ISM in Colone with a focus on confectionery and Europain in Paris with a focus on food service.
This is an annual trip when several of us go seeking new product and to talk with suppliers. There will be many meetings with manufacturers and factory visits.
These face to face conversations are important as we value our relationships with suppliers and invest in maintaining our...
Christmas Season Trading Days
Merry Christmas and and Happy New Year to all our customers and suppliers.
In the spirit of the holiday season we too enjoy some time off work. Apromo Trading closes public holidays. For other normal business days we will trade normal hours. As is our usual practice, we are closed on all Saturdays and Sundays.
Friday 23rd December 2016 – Open.
Saturday 24th December 2016 – Closed.
Sunday 25th December 2016...
You’re invited to the Apromo Trading Christmas Shop – a warehouse outlet direct to the general public. This is your chance to purchase our chocolates, confectionery and gourmet foods for Christmas direct from the importer.
European Chocolates and Biscuits at wholesale prices!
Gourmet gifts a wholesale prices.
and more – come and browse…
Open weekdays 9am to 6pm from Monday 5th December until Friday 23rd December 2016.
At our NSW head office at:
8 Leeds Steet...
Gault&Millau publish an annual restaurant guide for the Australian fine dining scene, with their Yellow Guide benchmarking restaurants based upon anonymous dining by qualified reviewers. The 2017 Gault&Millau Australia Restaurant Guide was launched Monday 7th November 2016 at The Park, Albert Park, Melbourne. Winners of eight awards were announced at this event. Apromo Trading congratulates all winners but in particular we encourage two impressive pastry chefs:
Congratulations to Anna Polyviou, of Shangri-La Hotel Sydney, upon winning...
Filip Tibos led a successful Belcolade master class at the Chisholm institute on 13th October 2016.
Chisholm Institute is a Technical and Further Education Institute with several locations across Melbourne. Among the adult education it provides is patisserie training for apprenticed and qualified chefs. Apromo Trading is proud to support this education.
Mark Dorrell Chief Judge from Gault & Millau Australia, along with Guy Roose and Dominique Van Droogenbroeck from Apromo Trading visited the Shangri-La Sydney hotel on 19th September 2016 to present Chef Anna Polyviou with a celebratory plate recognising her as a finalist in the Gault & Millau Pastry Chef of the Year Award.
Anna Polyviou is a well known pastry chef with many media appearances and participation in community events. See:
Fine Food Fair 2016 in Melbourne was a successful and busy event for Apromo Trading. Our demonstrations were popular and well received. We were busy talking to the many people who visited our stand, and will continue to be busy in the weeks ahead following up with those asking about our products. Anecdotally this year seemed busier than last, which we are very pleased with.
Having outgrown our old inventory software, we are currently changing to new business software. This means changing the procedures of many of our daily activities.
We expect this to lead to many improvements in our systems in the long term, but first we have to endure the implementation. We hope to minimize any impact to our customers during this period. Initially customers may only notice different formatting of invoices, but later on there are potentially many...
Apromo Trading will be exhibiting at Fine Food Australia 2016
This is a major trade show held in Melbourne where we present our brands and products to food professionals such as chefs, hoteliers, caterers, manufacturers and others. Attendance is restricted to industry members and requires registration, so do follow the links to register prior to the show.
Save $30 by using our promo code INVITE when you register free prior to the show at:
We are proud to announce Apromo Trading is now the Australian importer of Butlers Chocolates from Ireland. The new responsibility follows an extensive assessment by Butlers Chocolates of Apromo Trading’s capabilities as an importer and distributor, resulting in this vote of confidence in Apromo Trading by Butlers Chocolates.
Butlers Chocolates is Ireland’s favourite luxury chocolatier. Founded by Marion Butler in 1932, Butlers strives to...
Apromo Trading will exhibit at Mise En Place 2016.
Mise En Place is a trade event initiated by Gault & Millau, presenting an opportunity for industry professionals to engage with premium Australian suppliers and producers. The trade only event will feature masterclasses, exhibitors, demonstrations and the launch of the annual awards programme.
We encourage those with a serious professional interest in chocolate to ask us for an invitation, and to participate in our classes and taste...
On Friday 1st of July our Sydney office and warehouse will be closed for stocktake.
Our Melbourne office and warehouse will remain open.
Please contact the office for further information.
We are at Food Service Australia 2016 displaying our wares!
Come visit our stand: H6
This event is open from 22nd to 24th May 2016 at the Royal Hall of Industries in Moore Park, Sydney. It is a trade only event for industry professionals.
Our chefs baked some samples for tasting from our range of frozen products. Also tart shells were filled, glazed and presented for tasting, along with Belgian chocolate and other delicious items.
Congratulations to Bernice Liam Farng Ewe upon wining the Apromo Trading Award for Academic Achievement in Patisserie. This merit based award was presented to Bernice by Nick Page, Apromo Trading’s General Manager for Victoria, at the William Angliss Institute Graduation ceremony on Wednesday 9th March 2016. Apromo Trading sponsors the award twice a year. The award includes a gift voucher for professional tools and equipment from Cedar Hospitality Supplies, paid for by Apromo Trading. This...
Apromo Trading products will be displayed at upcoming food fairs. These trade only events are restricted to members of the retail, foodservice and hospitality industry and attract buyers from restaurants, cafes, bars, caterers, healthcare, fast food, bakeries and venues.
Fine Food Queensland in Brisbane during April
Apromo Trading products will have a presence at Fine Food QLD held over the days 10th to 12th April 2016 at the Brisbane Convention & Exhibition Centre. Our brands and...
We were honoured to host chef Michel Eyckerman from Belcolade during March 2016. Michel fills the roles of Chocolate Centre Supervisor and of Technical Advisor Patisserie & Chocolate with Belcolade. He has previously won gold medals at Richmont Cup 2014, Les Pellons D’or 2013 and Fonds Arthur Troch 1998.
Michel presented Chocolate Masterclasses at the William Angliss Institute in Melbourne and at the Puratos Innovation Centre in Sydney, attended by chocolatiers, chefs, apprentices and staff.
Our Rhodes head office is again running an Easter Shop. This warehouse outlet open to the public is an opportunity to purchase fine imported chocolates and confectionery at wholesale prices. Visiting has become an annual pilgrimage for some of our customers.
Open now until Easter Thursday 24th March at 8 Leeds Street Rhodes. Hours 10am to 6pm.
Lots of goodies available!
All sales are cash only, no account sales nor EFTPOS facilities available.
Emmanuel Mollois, corporate pastry chef with PatisFrance, visited during February 2016 to work with Apromo Trading and its clients, visiting several sites in Sydney and Melbourne.
While at Apromo Trading head office at Rhodes, Emmanuel ran training for staff. Attending were team members from management, reception, admin, sales and IT, to increase and support general product knowledge. Such ongoing technical support enhances Apromo Trading’s ability to promote and support our imported products into the Australian...
Emmanuel Mollois conducted a masterclass for staff at the iconic Melbourne family owned business Brunettis.
Emmanuel was supported by Filip Tibos, pastry chef with Apromo Trading, with the two days of training featuring products from Patis France. Apromo Trading provides such professional development to local clients with large commercial kitchens, supporting the products and brands we import from Europe.
Congratulations to Natalie Colombege who has been awarded the Apromo Trading Excellence in Patisserie Scholarship. The scholarship is available to promising non-apprentice full time William Angliss Institute Certificate IV Patisserie students, the highest level achievable, and assists students with tutoring and fee payments.
A former teacher who has decided to pursue her passion for patisserie Natalie was chosen due to her ability, attitude and diligence and is seen here being congratulated by our General Manager...
Christmas Season Trading Days
Apromo Trading closes public holidays. For other normal business days we will trade normal hours. As is our usual practice, we are closed on all Saturdays and Sundays.
Additionally our head office and warehouse at Rhodes in Sydney will close early at 2pm on both Christmas Eve and on News Year Eve. Our Victorian office does not get to close early.
Thursday 24th December 2015 Christmas Eve – Rhodes closes at...
With a great venue in the Rocks, Sydney’s Museum of Contemporary Art, and a French theme of “A night in Paris”, over 300 industry professionals gathered for the book launch on Monday evening 9th November 2015. Several of the team from Apromo Trading attended for the socialising and networking. Apromo Trading supplied chocolate truffles and sample bags for the event.
The popular yellow guide reviews over 600 restaurants in Sydney and Melbourne with detailed commentary and...
Apromo Trading exhibited at the Fine Food Fair again!
This Industry event was held at Sydney Olympic Park at Homebush over 4 days from 20th September to 23rd September 2015. As a trade event it attracted many professionals in the food industry. We had a prominent corner stand and spoke to many in the passing crowd. This year our display focussed on our frozen range so many croissants and other pastries were baked and...
Gault & Millau, the respected restaurant guide, ran a trade only professional development event for chefs on 26th August 2015. This was held at the beautiful setting of The Pavilion Restaurant in the Botanical Gardens in Sydney. Apromo Trading attended and supported the event. This event brings together industry professionals and suppliers in a atmosphere of learning with fine foods and drinks.
Our Technical Support Manager Dominique Van Droogenbroeck ran the chocolate making masterclass. Of course...
Bleu Blanc Rouge Festival is a French world festival, now into its third year. Held over the weekend close to Bastille day it celebrates French culture, activities, food and wine. BBR takes over the open space at Circular Quay in the heart of Sydney’s central business district, and attracts 100,000+ visitors, many French speaking. For 2015 there is a particular emphasis on Belgium, Canada and Switzerland as well as France. For more info see:...
Apromo Trading will be exhibiting at the Fine Food Fair held at Sydney Olympic Park from Sunday 20-09-2015 to Wednesday 23-09-2015.
Find us at Stand H44
We will focus on our frozen range of products for hotels, caterers and food service businesses. Our chefs will be available to offer advice on how to take advantage of our products in your business. So look out for us and visit our stall, perhaps taste our croissants and other...
Apromo Trading will be an exhibitor at the Bleu Blanc Rouge festival!
The BBR French World Festival is an annual celebration of the French speaking world, held at Circular Quay in Sydney, in the forecourt of Customs House. It runs over 3 days, Friday, Saturday and Sunday, 10th to 12th July 2015.
For more info see: www.bbrfestival.com.au
We will run a stall selling gourmet foods from our range, particulally foods from France and French...
Order your Christmas retail stock now.
We have prepared our Christmas 2015 catalogue. Ask your sales rep.
The closing date for Christmas orders is 19th June 2015, but we do appreciate earlier orders.
This ordering cycle allows us to source sufficient product, sea freight it from Europe, then deliver it to our retailers in time for Christmas shop displays. We want to work with you to plan a successful 2015.
Stephanie Leung has won the inaugural Apromo Trading Certificate 4 in Hospitality (Patisserie) Award for Academic Achievement in Patisserie. Nick Page (General Manager – Victoria) presented the award to Stephanie as part of Apromo Trading’s ongoing partnership programme with the William Angliss Institute. In addition to the bi-annual award Apromo Trading sponsors two WAI Certificate 3 graduates each year to undertake Certificate 4 studies who otherwise may not have progressed due to financial pressures.
Apromo Trading will be selling fine imported chocolates and confectionery at wholesale prices, don’t miss out on the opportunity to get your hands on some delicious goodies! Details are as follows:
23rd of March till the 2nd of April, 10am to 6pm, Monday to Friday. We are located at 8 Leeds Street Rhodes.
Please note: Cash sales only, no EFTPOS facilites are available.
The team here at Apromo look forward to seeing you!
Erich Dietrich from Lubeca in Germany will be visiting Apromo Trading in May at our Sydney head office. He will run a presentation on marzipan, with a demonstration of techniques, and there will be tastings. If you are interested in attending, please ask your sale rep.
Erich is an expert on marzipan. He is Head of Product Development with Lubecca.
We visited Pernigotti at the trade fair and viewed their new packaging. They certainly have put some design effort into their range. This enhances their classic products such as the Gianduiotti range.
We will be bringing the new items into Australia, so if you are a retailer or hotel and would like know more, contact our sales team.
We are off to Europe seeking new products to bring to Australia. Each year a few of us attend trade fairs in Europe and visit various suppliers.
Sirha exhibition, the world hospitality and food service trade fair is late January in Lyon, France. Here we will focus on patisserie and chocolate products.
ISM 2015 in Colonge, Germany we will view finished confectionery products, looking for new items for our retailers and monitoring trends.
Here at Apromo Trading we have all had at least a few days off but are now back at work for the new year.
This is a time when many of us look ahead and make plans for the coming year, including business ideas. We would love to talk to you about how our products can help you grow your business – perhaps it is time for new product lines or ingredients…
Our Sydney operations will be CLOSED from 1pm on the 24th of DEC, PUBLIC HOLIDAYS and the 2ND of JAN 2015. Our Melbourne operations will be closed for the Public Holidays only. Please place your orders as early as possible to ensure receiving your goods on time. Apromo Trading would like to wish everyone a safe and happy holiday!
Tis’ the Season to indulge in some delicious Christmas treats, and what better place to get them than Apromo Trading?! We are opening our doors to the public!! Don’t miss out on the opportunity to get your hands on our premium quality European Confectionery and Biscuits. See below for more details:
Apromo Trading has announced it will sponsor two new annual scholarships, for two Stage 2 Non-Apprentice students continuing into Certificate IV Patisserie training at William Angliss Institute Melbourne campus. The sponsorship is worth up to $1000 each, to support patisserie students.
In announcing the scholarships, Nick Page (our General Manager Victoria) explained how proud and pleased Apromo Trading is to support new patisserie chefs and also to to continue to support the William Angliss Institute.
Apromo Trading will again be at the Fine Food Fair. This is at the Melbourne exhibition centre, 15th to 18th September 2014. We will run two stalls, one for Retailers and one for Food Service.
This year we host internationally acclaimed chefs Michel Willaume and William Dekker who will run demonstrations, featuring our products of course – especially Dobla decorations. The demonstration classes are worth attending, for the subtly different techniques required and careful selection...